Making Partners Happy
I’ve represented everything from start-ups to Fortune 500 companies with that same partnership approach and dedication at the core of every engagement. Every day, since 2004, I have been devoting my heart and minds to courageous manager, director and entrepreneur, achieving great successes and building lasting relationships.
Partnering with SocialQ for Triplemint based on previous worldwide real estate knowledge and acquisition expertise.
Currently focused on Facebook Ads and Google Ads acquisition, Data reporting, Data visualization, User Journeys, Budgeting and Forecasting.
Spearheads the creation and execution of sales & marketing strategy to drive client goals. Areas of expertise include growth hacking, outbound tactics, email marketing, database management, SEO, social media, and PPC campaigns.
Aligns marketing and sales objectives to build brand awareness, position company products/services, and convert sales. Analyzes past and current campaigns to report on metrics. Advises clients on business development opportunities.
Responsible for achieving KPIs for inbound MQLs.Building and scaling complex B2B marketing campaigns using ABM model.
▪ Managing yearly budget of over $5,000,000
I directed online sales and website conversions managing cost (CPA, CPL, CPM, CPC). I developed Travelski.com and Locatour.com, oversaw white labeling of Lastminute, Opodo, Nouvelles Frontieres, Havas Voyage and evaluated new business opportunities. I led radio advertising and generated metric reporting.
▪ Boosted average order value 20% by cross-selling related tickets and experiences
▪ Improved net sales 96%+ and ROI 20% through the execution of online marketing campaigns.
I translated business priorities into online marketing strategies and tactics. I attracted potential candidates, convert leads to sales, and retain customers with growth hacking technics, PPC strategies, community management, and email marketing. I managed the affiliate marketing program and PPC spending on a daily basis. I tracked and improved metrics to report out on ROI.
▪ Drove 35%+ unique visitors to the website with the creation of B2C and B2B digital strategies across the European market, SEM campaigns, SEO, and executing a public relations plan.
▪ Enhanced revenue 25%+ with the implementation of an affiliate program and email marketing.
I directed online sales and website conversions. I acted as a managing partner in a start-up project called Ixago to oversee business development, product strategy, and lead management.
Day-to-day operations included traffic management, revenue and overall conversion rate optimization.
▪ Built targeted B2B databases using sales intelligence integration
▪ Enhanced B2C offers through PPC (Google Ads, Facebook Ads) using geo-localized campaigns to penetrate the french speaking market (France, Switzerland, Belgium)
▪ Winner of the French Company Creation contest in September 2012 & CREACC contest runner-up in 2012.
Translated business priorities into online marketing platform. Steered product development for a new website. Established the business model and overall roadmap. Outlined platform specifications and business requirements. Identified the various channels of marketing distribution. Identified the various channels of marketing distribution. Enhanced customer experience using UI and UX.
I Designed and launched the private home short-term rental platform, Athenacollection.com, to include concept, platform specification, product strategy, merchandising, deployment, and day-to-day management.
Shaped the general digital marketing strategy and progressed their online brand with the implementation of Google Adwords and Facebook Ads. Overhauled multiple websites to amplify conversion, updating copy to improve SEO and search engine ranking. Managed customer database, wrote newsletters, and engaged in online communities. Monitored PPC and social media campaigns for effectiveness. Reported on ROI.
▪ Grew lead generation 102% and net sales 160%+ through the creation and ongoing management of PPC and social media marketing campaigns.
▪ Increased SEO traffic 60%+ by optimizing website copy on the Athena Advisers & French Private Finance sites.