Author Archives: Emeric Lefort



Emeric Lefort

What is account-based marketing?
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What is account-based marketing?

Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account,...

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January 01, 2020
Define Your Lead Generation Strategy
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Define Your Lead Generation Strategy

Lead generation is at the center of business development. We want to be visible on the Web and social networks to attract potential customers; but in reality, when you analyze the...

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December 02, 2019
Facebook Dating: It is not complicated
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Facebook Dating: It is not complicated

Facebook connects billions of people across the world. Now, it’s helping them hook up and (potentially) meet the love of their lives. The social media giant begins rolling out its...

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September 06, 2019